NAA Five, for the Week Ending December 23rd, 2025

Date postedDecember 23, 2025
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NAAHQ // Dec 23, 2025
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NAA FIVE
A weekly digest of key rental housing news and takeaways
prepared exclusively for NAA’s leadership
 

The Big Picture: The House Financial Services Committee has cleared the 21st Century Act, a bipartisan housing package that will support housing affordability and development. An Illinois city is named the No. 1 housing market in the United States. A new housing project in Baltimore will assist affordable housing. 
This week’s top stories
What We're Advocating

2026 Policy Outlook: From decisive wins for the rental housing industry in Congress and across federal agencies in 2025 to key trends to monitor in the new year, read more with NAA’s 2026 government affairs outlook. 
What We're Saying

Executive Outlook: As 2025 comes to a close, NAA’s President and CEO Bob Pinnegar says that, “I think [2026] is going to be one of those years that we look back on, as we get into 2028 and 2029 and say, this was a year where we saw a pivot moving to better times. Many markets have bottomed out and are positioned for a recovery.” Read Pinnegar’s outlook for the new year. 
What We're Doing

Cultivate: NAA’s Cultivate is less than two months away! From February 17-18, senior leaders will gather at this intimate, highly strategic event to seek solutions for some of the industry’s most challenging issues. Read more on this upcoming event. 

Apartmentalize: The industry’s largest annual gathering, Apartmentalize, will take place in New Orleans, June 17-19, 2026. This education and networking event also features the country’s largest solutions marketplace, the NAA Exposition. Learn more about the schedule and speakers and register here. 
What We're Hearing

Housing Market: “A number of Midwest cities rose to the top of Zillow’s most popular housing markets list, but one Illinois community outranked them all. Rockford was named America’s most popular city for home shoppers in 2025 by the housing and real estate website.” (NBC Chicago) 

Housing Shortage: “Land-use and permitting reforms have gained increased attention as policymakers throughout the country struggle with the nation’s housing shortage, which is estimated to be 4 million to 7 million homes.” (Pew Charitable Trusts) 

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